Zamani — National Day Sweets Bundle
Zamani, a traditional Arabic sweets and pastry house (kunafa rolls, baklava, chocolate-dipped pastries in signature tins), needed a Saudi National Day campaign built around a bundle offer — three tins for one price — plus elegant standalone product photography for the same launch.
The Challenge
Bundle offers are usually the least elegant format in a brand’s calendar — price-first banners that undercut a premium gifting product’s perceived value. The challenge was keeping a discount-led National Day promotion visually consistent with a heritage gifting brand, not sliding into generic sale-banner territory.
The Work
A closer look at the final deliverables.
Approach & Execution
A warm gold backdrop with a subtle heritage geometric pattern anchors the bundle offer, with the three open tins arranged in a clean product-hero composition and the National Day mark placed alongside the logo rather than competing with it. A separate top-down marble flat-lay, framed with a traditional border pattern, gives the same launch a second, more editorial product shot for organic content.
Impact
A seasonal bundle promotion that still reads as a premium gifting brand, paired with a reusable elegant product photography style for everyday content.
Deliverables
- National Day bundle-offer promotional design
- Standalone top-down product photography set
- Loyalty-points and payment-method integration (Tamara, Tabby)
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