STRAWS — Oreo Collaboration Dessert Ad
STRAWS is a dessert/soft-serve cafe brand; this ad promotes an Oreo-collaboration dessert item.
The Challenge
Dessert ads need to trigger an immediate craving. The challenge was styling a familiar product (soft-serve + Oreo) so it reads as an exceptional combination worth trying, not a routine menu photo.
The Work
A closer look at the final deliverables.
Approach & Execution
A dramatic drizzle-in-motion shot captures the chocolate mid-pour, with Oreo cookies flanking the cup like playful, shareable ‘ears,’ paired with punchy rhyming Arabic copy (‘Crunch and sweetness in one bite’) and a blurred warm cafe background for atmosphere.
A Sweet Collaboration
Two brands, one unified visual campaign.
Oreo Meets Straws
Playful visuals built for a limited-time collaboration.
Limited Edition
Closing the campaign on urgency and excitement.
Impact
A high-craving, shareable product visual built to drive impulse ordering.
Deliverables
- One hero dessert product ad
Ready to build your visual system?
I take on a limited number of projects to keep the quality high.