Performance
Wadi Al-Safar — Cruise Offer Campaign
Wadi Al-Safar is a travel booking agency; this ad promotes cruise packages with cabin-tier bonus credit offers.
The Challenge
Cruise offers involve multiple cabin tiers with different bonus values. The challenge was presenting two competing offers clearly in one frame without confusing the viewer about which is which.
The Work
A closer look at the final deliverables.
Approach & Execution
A wide cinematic aerial cruise-ship shot delivers aspirational scale, with two clearly separated price/bonus-credit callout boxes (VIP Deluxe Cabin vs. Balcony Cabin) placed left and right to read as parallel options, anchored by a bold Arabic headline (‘Moments of relaxation you’ll never forget’) in the center.
Set Sail in Style
The full visual identity across content sizes.
Impact
A clear two-tier offer comparison ad that keeps the aspirational travel feeling front and center.
Deliverables
- One wide-format hero campaign banner
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