3M Authorized Dealer — Car Protection Tiers
An authorized 3M car protection and detailing dealer needed an ad set that made three service tiers (basic, mid, advanced) easy to compare and decide between at a glance.
The Challenge
Car protection is an intangible service until it’s applied. The challenge was communicating the difference between three service levels visually and quickly, without the customer needing to read through pages of specs to decide.
The Work
A closer look at the final deliverables.
Approach & Execution
A consistent dark-red gradient backdrop gives all three designs the same premium tech feel, with the identical feature-icon grid (interior nano coating, wash & wax, tint, bumper plastic) placed in the exact same order across every tier so comparison is effortless. Price sits in a clear badge, and financing logos (Tabby, Emkan) reinforce purchase confidence.
Tier 1 Protection
Clear tiered visuals for easy comparison.
Tier 2 Protection
Stepping up coverage, communicated simply.
Complete Coverage
The full protection package, front and center.
Impact
An ad system that turns an intangible service into an easy side-by-side comparison, speeding up the customer’s decision instead of overwhelming it.
Deliverables
- 3 protection-tier designs (basic / mid / advanced)
- Square and feed-format variants
- Payment and financing logos integrated
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