V7 Super Soda
A speculative beverage ad concept (V7 Super Soda), created as a personal exercise combining product photography with a dynamic cinematic scene — unrelated to any real client.
The Challenge
The challenge was compositing two entirely different elements — a static, detailed product can and a figure mid-climb on a building at night — into one believable, cohesive scene, while keeping the product legible as the hero despite the surrounding motion and drama.
The Work
A closer look at the final deliverables.
Approach & Execution
Cinematic lighting in two contrasting tones (cool teal and warm red) creates visual tension and a rainy night-city mood, with the can composited into the figure’s hand at a natural angle that keeps the label details sharp, closing with a short adventurous line instead of standard product copy.
Bold & Refreshing
Visuals built for energy and standout impact.
Campaign Visuals
A consistent look across every campaign asset.
Standout Shelf Presence
Designed to catch the eye at the point of sale.
The Complete Set
The full visual family for the V7 launch.
Impact
Demonstrates advanced compositing and retouching skill and the ability to build a mood-driven ad concept, as a free creative exercise.
Deliverables
- Complete concept ad, portfolio-ready
Ready to build your visual system?
I take on a limited number of projects to keep the quality high.