Rowai Al-Qahwa
A coffee and gifting brand (instant coffee, cardamom, dates) needed a logo and identity that unified a varied product line under one name signaling authenticity — ‘Authentic taste in every cup.’
The Challenge
The products vary widely in form factor (jars, kraft pouches) and use case (daily coffee vs. gifting), so the challenge was a unified logo and packaging system that reads as one family across the range, fitting the traditional Gulf coffee-and-gifting market.
The Work
A closer look at the final deliverables.
Approach & Execution
The mark is a simple, circular flower/coffee-bean form that scales cleanly to any label size, paired with warm product photography styled with dates, nuts, and natural wood to evoke authentic Arabian hospitality. A brown-and-caramel palette with a yellow accent repeats across every SKU to hold the family together visually.
Rich Aromas
Visuals that let the coffee speak for itself.
Brewed to Perfection
Consistency and craft in every serving.
A Coffee Lover's Escape
A space designed for coffee culture.
Every Cup Tells a Story
Closing the visual series on the brand promise.
Impact
A unified packaging system covering a diverse product line with one visual credibility, ready for retail and gifting distribution.
Deliverables
- Brand logo and its applications
- 13+ product label / social designs
- No-logo versions for internal and marketing use
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