Saudi fragrance e-commerce
Social media design · Offer-led creative · AI-assisted art direction
About the brand
Rawnaq is a Saudi e-commerce retailer promoting a range of international fragrances through product- and offer-led social content.
The assignment
The project followed the standard TAR workflow: I received the prepared social media plan and handled the design execution and visual direction. Product images were supplied by the client, while I created and composited the surrounding scenes with AI-assisted production for Instagram, Snapchat and TikTok.
The visual challenge
Each fragrance needed a different atmosphere, from warm and luxurious to dark, floral or travel-led. The offer hierarchy stayed fixed: product, headline, price, guarantee, delivery and payment methods remained easy to scan across every design and size.
Match the scene to each product while preserving a consistent conversion hierarchy.
Lighting, colour and setting change with the fragrance personality, while the price card, service benefits and payment strip hold the collection together.
Seven products, seven moods
Carry the same hierarchy across square, portrait, story and banner placements.
The layout was recomposed for each aspect ratio so the product and price remain dominant instead of simply cropping the original artwork.
One creative across formats
Tell me what you need and we can find the right next step.