Saudi medical apparel
Social media design · Feed system · AI-assisted scenes and illustration
About the brand
Jenan Scrubs sells medical scrubs and accessories for healthcare professionals, with a stronger focus on women through pins, thermal mugs and distinctive ID products.
The assignment
Jenan was a TAR client. I received the prepared social media plan and handled the design execution and visual direction for the Saudi market. The work combines client-supplied photography, AI-created scenes and illustration elements—some ready-made and some generated with AI.
The system
The twelve posts were distributed so the right and left columns use photography-led designs while the middle column carries illustration-led stories. A unified purple palette and controlled repetition make the feed feel planned rather than assembled post by post.
Show products inside familiar daily situations—from arriving with coffee to moving through corridors, reading reports and handling emergency pressure.
Product details such as scrub pins and IDs sit beside lifestyle and emotional stories. The illustration posts expand the narrative without breaking the colour rhythm of the photographic posts.
The complete social grid
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