Jenan Scrubs
Jenan Scrubs is a women’s medical scrubs brand, but the positioning isn’t ‘workwear’ — it’s comfort and style for healthcare professionals standing through long shifts.
The Challenge
Most scrub brands photograph the product in a clinical setting or on a mannequin — a cold, purely functional image. The challenge was to pull the product out of the ‘uniform’ context into a lifestyle one, so the wearer feels like she’s wearing a personal brand, not a dress code.
The Work
A closer look at the final deliverables.
Approach & Execution
The model was shot in heritage architectural settings instead of the typical clinical backdrop, with natural movement and confident posture. A bold Arabic headline delivers the comfort message (‘comfortable through the long shift’) at a glance. The brand’s signature purple ties every piece together, and every design was produced in both Instagram and Snapchat formats on one consistent visual language.
The Ritual
Self-care packaged as an everyday experience.
Texture & Tone
Visuals built around softness and natural ingredients.
Everyday Glow
Skincare content designed to feel effortless.
The Full Range
A cohesive product family, presented consistently.
Gift-Ready
Content crafted for gifting occasions.
Self-Care Moments
Closing the campaign on a note of calm.
Impact
A complete social campaign that elevated the brand from ‘practical uniform’ to a lifestyle piece worth showing off.
Deliverables
- 12 campaign designs in Instagram format
- The same set adapted for Snapchat
- Primary brand hero shot
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