Travel and religious-tourism identity
Logo design · Visual identity · Brand applications
About the company
Al-Ekhtyar Al-Amthal provides travel services for tourism and religious journeys, including flight booking, hotels and transport for visits to Makkah and Madinah.
The assignment
The project was commissioned through TAR. I designed the logo from scratch and developed a visual identity that could move from the core mark into a consistent family of travel-oriented applications.
The direction
The monogram brings the initials together in a compact geometric mark. Its angled construction creates movement and supplied the raw material for the icon, pattern and supporting layouts, while the warm yellow keeps the system clear and optimistic.
Create a bilingual logo system that remains clear as a full lockup, compact icon and repeated graphic element.
The primary lockup, alternate versions and app-icon treatment establish the practical logo family. Repeating the angular mark produces a recognisable pattern without introducing an unrelated decorative device.
Logo system and brand language
Test the identity across stationery, signage and promotional material without losing the clarity of the core mark.
The applications use the same mark, colour and generous white space to keep the identity recognisable across different formats. These visuals are presentation mockups and do not claim physical production or installation.
Identity applications
Show how the identity can remain visible in large, travel-specific contexts.
The airport billboard and aircraft concept extend the visual language into the world the company serves. They are illustrative brand scenarios, not evidence that either application was produced.
Travel-world concepts
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