Jazania — Bin Khalani Coffee, National Day Campaign
Jazania sells traditional Saudi coffee (Bin Khalani) and ran a National Day promotional push around a new flavor/bundle discount.
The Challenge
Traditional Arabic coffee brands compete heavily on the same heritage visual cues (color, calligraphy). The challenge was standing out while still reading as authentic and premium, not discount-generic.
The Work
A closer look at the final deliverables.
Approach & Execution
A deep forest-green backdrop with a subtle falcon-wing pattern nods to National Day iconography, with the product shown alongside its ground coffee poured into a traditional cup for texture and authenticity — the discount badge kept visually secondary to the product and occasion.
Timeless Elegance
A refined visual language built for a premium brand.
Crafted With Care
Closing the series on quality and craftsmanship.
Impact
A seasonal campaign that stays premium and heritage-appropriate while still delivering a clear discount offer.
Deliverables
- One National Day promotional ad
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