My role
Designing appetite with restraint
I designed the campaign, shaped its art direction and built the product-led compositions across the five selected frames.
Social / Product Campaign
Najd Güllüoğlu
Campaign design · Art direction · Product visuals
Project context
Najd Güllüoğlu is presented through a focused dessert campaign produced through Wajhatak Al‑Tasweqiya. Built around baklava, serving rituals and premium product presentation, the selected set moves from atmosphere to close product detail.
Visual direction
Premium without visual clutter
The work needed to feel rich and appetising while keeping the dessert as the focal point. Green, gold and warm light create the premium tone; controlled props leave enough space for texture and serving details.
Section 01
Serving atmosphere
Establish the premium mood through serving rituals, warm light and a composed table setting.
The complete campaign is shown here in its original Instagram format, with alternate Snapchat sizes excluded.
Serving atmosphere
Section 02
Product detail and variety
Move closer to the baklava, packaging and individual serving moments to show texture and range.
The sequence continues with the remaining campaign designs while keeping the original publishing format.
Product detail and variety
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